Business Development Manager, Demand

Company: Nexxen
Location: New York
Posted on: November 6, 2024

Job Description:

Who is Nexxen?Flexible advertising, unified by data. Nexxen empowers advertisers, agencies, publishers, and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to them. Our flexible and unified technology stack comprises a demand-side platform ("DSP") and supply-side platform ("SSP"), with the Nexxen Data Platform at its core. With a global footprint, you can be part of a team that is transforming advertising through our creative, flexible, and unified solutions.Why join the Nexxen team?With a global footprint, you can be part of a team that is transforming advertising through our creative, flexible, and unified solutions. Employees hustle, commit, and dedicate themselves to pillars that make up the Nexxen Way - the 3Cs - Customer Centric, Curious Mindset, Collaborative with No Ego.What You'll Do:In this role, you will focus on UnrulyX SSP, our exchange that connects publishers with media buyers. You will collaborate cross-functionally with various teams to drive demand facilitation for our premium publishers. This position is essential to the success of this rapidly growing segment of our business.Please note - We have a hybrid work model with the expectation of 3 days minimum in the local office to collaborate, innovate, and celebrate.Each day can be different here at Nexxen, but some of the things you can expect to be doing daily are:

• Develop and Execute Sales Strategies: Formulate comprehensive strategies to target and engage DSPs, aligning with the SSP's business objectives.
• Partner Identification and Relationship Management: Identify Prospective DSP Partners: Research and pinpoint potential DSP partners that align with the SSP's target market and value proposition.
• Cultivate strong relationships with existing and prospective DSP partners to foster collaboration and trust.
• Serve as Subject Matter Expert: Act as the internal expert on all supply-side aspects, including Nexxen's SSP tools, technology, and publisher footprint.
• Negotiate Partnership Agreements: Establish terms, pricing, and contracts with DSP partners for mutually beneficial partnerships.
• Provide Product Education and Training: Educate DSP partners on SSP offerings, features, and capabilities for effective integration and utilization.
• Provide Exceptional Customer Service: Deliver outstanding support, addressing inquiries and concerns promptly and professionally.
• Collaborate with Cross-Functional Teams: Work closely with product, engineering, and operations teams to address DSP partner needs and drive improvements.
• Monitor Market Trends and Competitors: Stay informed on industry trends, market dynamics, and competitor activities to identify opportunities and risks.
• Track Sales Performance and Metrics: Monitor sales pipeline, revenue targets, and key performance indicators (KPIs) to assess sales effectiveness.
• Reporting and Analysis: Prepare and present regular reports on sales performance, partnership status, and market trends to identify revenue trends and troubleshoot issues.
• Drive Revenue Growth: Collaborate with DSP partners to identify upselling and cross-selling opportunities for additional products or services.
• Ensure Compliance and Adherence to Policies: Ensure all sales activities comply with industry regulations, company policies, and ethical standards.
• Attend Industry Conferences and Events: Represent the SSP at industry events to promote brand awareness, network with partners, and stay updated on developments.
• Continuously Improve Processes and Strategies: Leverage communication and market feedback to drive positive organizational change.What will I bring?
  • 3+ Years' Experience - Strategic Partnership Development: Proven ability to establish, nurture, and grow high-value partnerships with DSPs, including long-term strategic planning, identifying market trends, and aligning partner goals with the SSP's objectives.
  • Bachelor's degree required.
  • Advanced Programmatic Knowledge: In-depth understanding of the programmatic ecosystem, including integrations (e.g., OpenRTB), header bidding strategies, private marketplace deals (PMPs), and auction dynamics between buy and sell sides.
  • Adaptability and Learning: Eager to learn new products and technology and communicate capabilities to clients.
  • Energetic and Motivated: High level of initiative and motivation.
  • Independence and Team Collaboration: Comfortable working both independently and collaboratively in a team environment.
  • Excellent Communication Skills: Strong written and verbal communication skills.
  • DSP and SSP Platform Expertise: Deep understanding of how Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs) operate, including programmatic buying and selling processes, header bidding, and RTB (Real-Time Bidding) integrations.
  • Ability to collaborate with technical teams, translate complex technical requirements (e.g., bid requests, integrations, etc.), and communicate these effectively with DSP partners.
  • Strong experience building and maintaining relationships with DSP and SSP partners, and other key partners to maximize revenue potential and ensure long-term collaboration.
  • Expertise in analyzing data sets, impression trends, and revenue metrics to optimize performance and identify growth opportunities for the SSP.
  • Expertise in negotiating deals, including terms around inventory access/fees to create win-win scenarios with DSPs.
  • Skilled in managing complex contractual terms, including setting up revenue-sharing models, minimum spend guarantees, and ensuring long-term mutual benefit.
  • Expertise in using advanced analytics to monitor DSP performance, optimize fill rates and CPMs, and uncover new revenue streams.
  • Ability to translate insights into actionable business strategies.
  • Experience leading cross-functional teams (sales, product, and engineering) to manage DSP partnerships and drive technical implementations, while influencing internal stakeholders to prioritize partner needs.At Nexxen we value our differences, varied experiences, and collective contribution. We know that not everyone takes the same career path, so if you don't match this job description perfectly, don't worry! We would rather see your application than risk missing out on your potential to make an impact.In support of pay transparency and equity, the minimum and maximum full-time annual base salary for this role in New York is $75,000 - 95,000 at the time of posting, with the potential of an incentive or bonus. While this is our reasonable expectation this is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location. We offer a variety of benefits including medical, dental, vision, disability insurance, 401(k), EAP, parental leave, discretionary time off, and company-paid holidays. The specific programs and options available will vary depending on the state, start date, and employment type. Our Talent Acquisition team will be happy to answer any questions you may have.
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Keywords: Nexxen, Lakewood , Business Development Manager, Demand, Executive , New York, New Jersey