DIRECTOR OF GROWTH MARKETING

Company: Trade Coffee Co.
Location: New York
Posted on: October 19, 2024

Job Description:

About Us
Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.
At Trade, we believe that anyone can make great coffee at home when they have access to roasts and tools tailored to their preferences. So we've curated over 450 coffees from 60+ small-volume roasteries around the USA, and we pair each customer with their perfect match through a simple online quiz. The result? Our customers are obsessed, ordering over 9 million bags of coffee to date. Now, Trade is poised to accelerate our growth as the premier online destination for the $14-billion at-home coffee market---and we need your help. The Role We're looking for a seasoned growth marketing leader to drive our paid media strategy across all channels. The ideal candidate has a proven track record of putting the right message in front of the right consumer at the right time - resulting in strong customer acquisition, retention and reactivation metrics within CPA targets. You'll be responsible for performance across all existing channels (Meta, Google, Bing, Affiliate, YouTube, Podcast, Instagram & soon-to-be TikTok), while scoping and launching new channels to support your strategy and company growth targets. This role reports to the CMO. The Director will oversee two agency partners (and eventually, a direct report) and will work closely with nearly all cross-functional partners, including our business analytics, finance, retention and product leads. In sum, we're gearing up for a period of heavy growth at Trade - if you're customer-obsessed, operate like an owner and treat company dollars like your own, we encourage you to apply. As the Director of Growth Marketing, you will...

• Develop paid media strategies that both build top-of-funnel brand awareness and deliver on KPIs across the following channels: social, search, affiliate, podcast, YouTube
• Collaborate with Finance and agency partners on on bottoms up forecasts, ensuring strategies are designed to deliver on growth targets
• Think holistically about the end-to-end customer journey and how to deliver on different purchase outcomes (i.e. subscribe, one-time purchase, gift purchase)
• Own customer-facing creative, working with our creative team to ensure tailored ad unit to landing page experiences and / or personalized including script copy that speaks to different audiences
• Collaborate with agency partners and the internal team to implement tactics that support channel-specific strategies
• Analyze and report on performance with a relentless focus on scaling efficiently, while regularly assessing our attribution model to bring best-in-class practices to Trade
• Hit and maintain LTV/CAC goals across your channels while scaling spend, owning and optimizing your monthly marketing budget to maximize this metric
• Prospect new partners and partnership opportunities that expose Trade to new audiences
• Run effective A/B tests (i.e. creative, messaging, audiences, offers, etc) to optimize acquisition and ensure that all key accounts reach targets and receive exposure across our network of affiliates, podcasts, and influencers
• Actively collaborate with our Marketing and Product teams to optimize our conversion funnel performance for customers acquired in these channels
• Generate the vision for our marketing technology stack to ensure we're leveraging best-in-class platforms and approaches You have...
  • 7+ years of DTC growth marketing experience, and familiarity with a subscription business model
  • Built, coached and led both external and internal growth teams
  • A proven track record of delivering growth efficiently and profitably
  • Experience with multi-touch attribution modeling and optimizing for channel-level CLVs/CPAs
  • In-platform Meta, Google experience, as well as analytics experience with Looker and Google Analytics
  • A thorough understanding of affiliate channel partnerships and networks, such as Impact
  • Understanding of influencer partnerships, across IG/TikTok, Podcast and YouTub
  • An ability to deep dive into performance data on a daily basis to draw conclusions and make optimization recommendations You'll be successful in the role if---
    • You're a seasoned leader who can flex between strategy and execution
    • You're an entrepreneurial self-starter who thrives in fast-paced start-up environments
    • You excel at turning strategies into results, and are committed to continuously raising the bar
    • You're an excellent communicator - both verbal and written
    • You blend a strategic, analytical approach with a passion for brand and creative
    • You have strong opinions, loosely held, around marketing attribution and ideal channel mix Office Guidelines While we operate in a hybrid-first environment, the office is open and available for all Monday through Friday. Team members are expected to spend at least three days (Tuesday, Wednesday, and Thursday) in-office each week. Our goal is to foster collaboration, connection, and transparency, and we know from experience the important role that in-person time plays in this effort. As part of the Trade team, you'll get---
      • To be involved in building a growing and profitable company with an experienced leadership team and a mission-driven and values-based culture that permeates everything we do
      • An opportunity to grow, learn, and leave your mark on our growing organization
      • Mentorship from the CMO and the leadership team
      • $500 a year to spend on amazing coffee!
      • Competitive salary and unlimited vacation
      • Best-in-class health benefits and 401K
      • 11 paid holidays annually Trade is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary is determined by a number of factors including the candidate's experience, qualifications, and skills. NYC Base Salary Range $150,000-$180,000 In addition, Trade offers comprehensive benefits, including company-paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with our applicable plans and policies.
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Keywords: Trade Coffee Co., Lakewood , DIRECTOR OF GROWTH MARKETING, Executive , New York, New Jersey